Evaluating Digital Marketing Campaigns Training objectives: An in depth understanding of how you can measure and evaluate the performance of your digital marketing, make it comparable between all digital channels and act upon the results. Main target group: Anyone working with … Continue reading

Digital Analytics for Managers Training objectives: A broad understanding of the possibilities and practical use of digital analytics to leverage the potential in digital channels. Main target group: Marketing managers, Online/Digital managers, E-commerce managers, Digital Strategists The training is preferably … Continue reading

Internet Intelligence uses 3 different measurements to capture the full effect of your social media investments. ROI – Return on Investment When there is a measureable connetion between a social media channel and a sale on your site, you can … Continue reading

For many marketing activities there is no direct measurable connection between the marketing investment and the goal achievement or revenue derived from it. Internet Intelligence uses correlation analysis as a complement in measuring the effect of marketing spend over time. … Continue reading

Below is an interview in Swedish Advertisers (Sveriges Annonsörers) newsletter on Analytics. It is about trends within web analytics focusing on customer data and integration between online- and offline data. First a translated version and below that the original version … Continue reading

How much can you pay for your different marketing activities and still get a sufficient ROI, and which marketing channels are the most efficient? With Happy Socks increasingly focusing on the online sales channel, Internet Intelligence helps the company answering these question. … Continue reading

Last time 91% and this time 94% correct answers (66 out of 70). Aiming for 100% next time, which will be 18 months from now. Shouldn’t be impossible.

Nordic Choice Hotels kommer under våren att lansera en helt ny sajt i bland annat Sverige och Norge. I projektet har man valt att samarbeta med Internet Intelligence för att ta fram specifikationer för all mätkod ska implementeras på sajterna. … Continue reading

Seems to me that the entry type is stored in the visitor cookie in Google Analytics. But more than that: It seems as if, as soon as the entry type is search, the previous entry type is overruled, and you … Continue reading

I have been wondering why a specific company never let’s me go. They are retargeting me everywhere and all the time. I don’t visit their site frequently, and they should really have set a maximum amount of times to target … Continue reading