Author Archives: Andreas Franson

The ultimate sign of Hubris

I´m skimming through an old issue of Inc. Magazine and in an article called “Life Hackers” I read about rich people using their money trying to cheat death. Larry Ellison has a net worth of $55 billion and according to … Continue reading

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The importance of other peoples competence

Execution of complex and difficult tasks is … well, complex and difficult. To understand the challenge at hand and to understand how it can be solved in an efficient way is what makes you a professional within your field. But … Continue reading

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Scratching the surface

Malcom Gladwell suggests it takes 10 000 hours of practice to excel in any field. If so, what happens if you only invest a few minutes in getting to know a subject before you move on to the next? Well, you … Continue reading

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Beware of too influential analysis departments

Knowledge is power and data is a foundation of knowledge. The people closest to the data, and with the best understanding of handling the data, can therefore get a disproportionate influence over decisions. Any conclusion an analyst draws from data … Continue reading

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From data delivery to true analysis by asking questions

Are you an analyst stuck in a bombardment of ad hoc questions? Then you are probably not in a situation to act as an analyst at all and you need to change your situation to become more relevant to the … Continue reading

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A lesson in decision making from House of Cards

Francis Underwood (Kevin Spacey) has gone to stay a few days with Raymond Tusk (Gerald McRaney) in order to evaluate the latter as a candidate for the vice presidency. Or so he thinks. In reality it is the other way … Continue reading

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Analytics functions – not innovative enough

With great interest I am reading “Win With Advanced Business Analytics” by Jean Paul Isson and Jesse S. Harriot. I find the following quote very illustrative for the difficulties in making analytics as much part of the business as it … Continue reading

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Gå från gissningar till faktabaserade beslut

Ni har en strategi som talar om varför ni gör det ni gör, vad ni ska göra och hur ni ska uppnå det. Men har ni verkligen tillgång till den information som ska hjälpa er att förverkliga strategin? Ni har … Continue reading

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The Analyst – A Profile

In this blogpost I suggest some characteristics of importance to be successful as an analyst. It is based on my 10+ years experience of working with analytics, in management and non management positions and in many different lines of business. … Continue reading

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The next level of Conversion Optimization

What if conversion optimization is more about targeting than usability? The average online cart abandonment rate is 67%. Is this because sites in general are so user unfriendly or is it simply because it is a normal online shopping behavior … Continue reading

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