Marketing decision Support for Happy Socks

How much can you pay for your different marketing activities and still get a sufficient ROI, and which marketing channels are the most efficient? With Happy Socks increasingly focusing on the online sales channel, Internet Intelligence helps the company answering these question.

- As responslibe for e-commerce, I need decision support that tells me which are the most valuable customers, and how I can recruit and retain them most efficiently. Marketing should never be a guesswork, and for instance the customers lifetime value is crucial information in order not to over- or underspend in your marketing, Says Luár Buso, responsible for E-Commerce at Happy Socks.

Read more about Life Time Value calculations and Campaign Tracking.

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