Monthly Archives: April 2013

The next level of Conversion Optimization

What if conversion optimization is more about targeting than usability? The average online cart abandonment rate is 67%. Is this because sites in general are so user unfriendly or is it simply because it is a normal online shopping behavior … Continue reading

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A Lean approach to reporting

One of the things that occupy a lot of resources in companies is periodical and repetitive reporting. Not by default, but in the way it is done in practice. Most office workers in most companies have it in their monthly … Continue reading

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A Big Data revolution?

I just read an article about the newly released book “Big Data – A revolution that will transform how we live, work and think” by Viktor Mayer-Schönbergers and Kenneth Cukiers (you need to learn Swedish to read the article, but … Continue reading

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