Internet Intelligence Training Center: Evaluating Digital Marketing Campaigns

Evaluating Digital Marketing Campaigns

Training objectives: An in depth understanding of how you can measure and evaluate the performance of your digital marketing, make it comparable between all digital channels and act upon the results.

Main target group: Anyone working with digital marketing or web analytics.

Agenda: In a 3 hour session we cover the following topics:

- The digital marketing landscape

- How to set up a measurement strategy

- How to implement your measurement strategy

- How to act upon the results

Contact Andreas Franson at Internet Intelligence for a detailed agenda and prices.

Andreas Franson holds an Award of Achievement in Web Analytics from the University of British Columbia and is certified for SiteCatalyst, comScore Digital Analytix and Google Analytics.

Internet Intelligence is partner to Celebrus, comScore, WebTrekk and Tealium

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