Analytics functions – not innovative enough

With great interest I am reading “Win With Advanced Business Analytics” by Jean Paul Isson and Jesse S. Harriot. I find the following quote very illustrative for the difficulties in making analytics as much part of the business as it … Continue reading

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Gå från gissningar till faktabaserade beslut

Ni har en strategi som talar om varför ni gör det ni gör, vad ni ska göra och hur ni ska uppnå det. Men har ni verkligen tillgång till den information som ska hjälpa er att förverkliga strategin? Ni har … Continue reading

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The Analyst – A Profile

In this blogpost I suggest some characteristics of importance to be successful as an analyst. It is based on my 10+ years experience of working with analytics, in management and non management positions and in many different lines of business. … Continue reading

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The next level of Conversion Optimization

What if conversion optimization is more about targeting than usability? The average online cart abandonment rate is 67%. Is this because sites in general are so user unfriendly or is it simply because it is a normal online shopping behavior … Continue reading

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A Lean approach to reporting

One of the things that occupy a lot of resources in companies is periodical and repetitive reporting. Not by default, but in the way it is done in practice. Most office workers in most companies have it in their monthly … Continue reading

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A Big Data revolution?

I just read an article about the newly released book “Big Data – A revolution that will transform how we live, work and think” by Viktor Mayer-Schönbergers and Kenneth Cukiers (you need to learn Swedish to read the article, but … Continue reading

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The difference between Goals and KPIs

The terms goals and KPIs are sometimes used interchangeably describing the same thing; what you need to measure and report on to see whether you reach the desirable outcome of your actions. But Goals and KPIs can be more useful … Continue reading

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How to handle Big Data

Big Data simply means more data. And it is likely that the data you have access to in your company is growing fast and exponentially. So why is this? Companies don’t have more employees, or more customers than before “Big … Continue reading

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Pinterest Analytics – More fragmentation added

Pinterest now gives us Pinterest Web Analytics which serves us with Pins, Pinners, Repins, Repinners, Impressions, Reach, Clicks and Visitors. Pinterest is part of the vast social media landscape. Social media is part of the vast digital landscape. And digital … Continue reading

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The limits of Web Analytics

The limits of web analytics can be expressed in one sentence: You don´t have online customers, you have customers with an online behavior. If your business is strictly online, these two will coincide. But if you do business both online … Continue reading

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