A Lean approach to reporting

One of the things that occupy a lot of resources in companies is periodical and repetitive reporting. Not by default, but in the way it is done in practice. Most office workers in most companies have it in their monthly … Continue reading

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A Big Data revolution?

I just read an article about the newly released book “Big Data – A revolution that will transform how we live, work and think” by Viktor Mayer-Schönbergers and Kenneth Cukiers (you need to learn Swedish to read the article, but … Continue reading

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The difference between Goals and KPIs

The terms goals and KPIs are sometimes used interchangeably describing the same thing; what you need to measure and report on to see whether you reach the desirable outcome of your actions. But Goals and KPIs can be more useful … Continue reading

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How to handle Big Data

Big Data simply means more data. And it is likely that the data you have access to in your company is growing fast and exponentially. So why is this? Companies don’t have more employees, or more customers than before “Big … Continue reading

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Pinterest Analytics – More fragmentation added

Pinterest now gives us Pinterest Web Analytics which serves us with Pins, Pinners, Repins, Repinners, Impressions, Reach, Clicks and Visitors. Pinterest is part of the vast social media landscape. Social media is part of the vast digital landscape. And digital … Continue reading

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The limits of Web Analytics

The limits of web analytics can be expressed in one sentence: You don´t have online customers, you have customers with an online behavior. If your business is strictly online, these two will coincide. But if you do business both online … Continue reading

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Online customers: Easy come, easy go

You might not agree that it was easy to acquire your customers, but as an online retailer you most likely agree that they are too easily lost. Purchasing behavior differs a lot between online and offline. Think about your own … Continue reading

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The rationale behind Campaign Evaluation

Measuring the effect of marketing campaigns provides a platform to defend, and increase, the marketing budget. From the CMO’s perspective it is also a way to increase his/her influence in the company. When marketing is evaluated against clear and relevant … Continue reading

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From Data to Information to Knowledge

Being data driven is basing desicions on facts (your data) instead of personal opinion. But data is nothing in itself, it has to be interpreted and used for a relevant purpose at a relevant time to add value to your … Continue reading

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The keys to successful personalization

If you want to use personalization to differentiate your company towards your competitors, these are the keys: Predictive modelling – Multichannel – Automation – Testing/analysis. Personalization can be defined on a large scale. A simple example is writing the recipients … Continue reading

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