Category Archives: KPI

Common pitfalls when developing KPIs

KPI’s – always needed, always a challenge. I think these are common pitfalls when developing KPIs: 1. Using ”out of the box”-solutions: You go with the metrics/KPI’s that a vendor has built into its reporting solution. How come Bounce Rate … Continue reading

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2 important dimensions when defining KPIs (Key Performance Indicators)

Depending on your role in the organisation your KPIs should have different levels of detail and different timeframes: The higher up in the organisation, the more focus on aggregated and strategic KPIs. Aggregated KPIs gives an overview of overall performance and … Continue reading

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