{"id":64,"date":"2012-01-18T17:51:17","date_gmt":"2012-01-18T17:51:17","guid":{"rendered":"http:\/\/www.internetintelligence.se\/blogg\/?p=64"},"modified":"2012-03-18T18:18:21","modified_gmt":"2012-03-18T18:18:21","slug":"a-google-analytics-inaccuracy","status":"publish","type":"post","link":"https:\/\/www.internetintelligence.se\/blogg\/a-google-analytics-inaccuracy\/","title":{"rendered":"A Google Analytics inaccuracy"},"content":{"rendered":"<p>Seems to me that the entry type is stored in the visitor cookie in Google Analytics. But more than that: It seems as if, as soon as the entry type is search, the previous entry type is overruled, and you remain a visitor coming via search, until you delete your cookies.<\/p>\n<p>This has some implications, of course, for the statistics you see in Google Analytics. It would be logical to assume that the different traffic sources you see for a selected period, are the traffic sources used for that same selected period, but that is not necessarily the case: Many of the visits registered with Search as traffic source, can be from visitors entering the site directly (or any other way), but who sometime\u00a0<em>previously<\/em>\u00a0have entered the site via search.<\/p>\n<p>Other tools relate entry type to Visit, instead of the Visitor, which is much more intuitive. The attached pictures shows the consequence of all this:<\/p>\n<p><em>Picture 1:<\/em> Google Analytics says I entered the site using the search term \u201cDigital marknadsf\u00f6ring\u201d, even though I actually entered the site by typing in the address directly.<br \/>\n<em>Picture 2:<\/em> comScore Digital Analytix is showing the same visit as a direct entry.<\/p>\n<p><a href=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/03\/GA-och-comScore-j\u00e4mf\u00f6relse.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-65\" title=\"GA och comScore j\u00e4mf\u00f6relse\" src=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/03\/GA-och-comScore-j\u00e4mf\u00f6relse-1024x757.png\" alt=\"\" width=\"640\" height=\"473\" srcset=\"https:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/03\/GA-och-comScore-j\u00e4mf\u00f6relse-1024x757.png 1024w, https:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/03\/GA-och-comScore-j\u00e4mf\u00f6relse-300x221.png 300w, https:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/03\/GA-och-comScore-j\u00e4mf\u00f6relse.png 1142w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seems to me that the entry type is stored in the visitor cookie in Google Analytics. But more than that: It seems as if, as soon as the entry type is search, the previous entry type is overruled, and you &hellip; <a href=\"https:\/\/www.internetintelligence.se\/blogg\/a-google-analytics-inaccuracy\/\">Continue&nbsp;reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/64"}],"collection":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":2,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/64\/revisions"}],"predecessor-version":[{"id":74,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/64\/revisions\/74"}],"wp:attachment":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/media?parent=64"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/categories?post=64"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/tags?post=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}