{"id":537,"date":"2013-09-07T21:25:14","date_gmt":"2013-09-07T21:25:14","guid":{"rendered":"http:\/\/www.internetintelligence.se\/blogg\/?p=537"},"modified":"2013-09-07T21:28:27","modified_gmt":"2013-09-07T21:28:27","slug":"analytics-functions-not-innovative-enough","status":"publish","type":"post","link":"https:\/\/www.internetintelligence.se\/blogg\/analytics-functions-not-innovative-enough\/","title":{"rendered":"Analytics functions – not innovative enough"},"content":{"rendered":"

With great interest I am reading “Win With Advanced Business Analytics<\/a>” by Jean Paul Isson and Jesse S. Harriot.<\/p>\n

I find the following quote very illustrative for the difficulties in making analytics as much part of the business as it should be:<\/p>\n

“\u2026when we interviewed more than 100 companies regarding their business analytics practices for this book, about 85% described their analytical techniques as innovative; however, only 15% described their business analytics function as “innovative” in meeting the needs of the business<\/strong>”<\/p>\n

What matters in the end is the contribution the analytics function makes to the business. The above quote suggests that stakeholder needs are secondary to analytical excellence. I believe this to be true in many cases, and I believe this is a reason that analysts are to reactive (instead of proactive) in highlighting relevant<\/i> insights.<\/p>\n

To be truly relevant, an analytics function needs to be ahead of business<\/strong>. Analytical techniques is an important ingredient, but understanding the business, and where the business is heading, is even more important. So if you set up an analytics function with a number of highly skilled “data scientists” with no deep understanding of the business, will they make a difference? Maybe some, but more likely they will end up going to conferences combined with putting together some periodical standard reports.<\/p>\n

Business knowledge and a small set of data, will make any analytical function more relevant than “big data” and analytical excellence combined with a lack of curiosity and understanding of the business.<\/strong><\/p>\n

Andreas Franson,\u00a0andreas[@]internetintelligence.se, +46 733 56 41 51<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

With great interest I am reading “Win With Advanced Business Analytics” by Jean Paul Isson and Jesse S. Harriot. I find the following quote very illustrative for the difficulties in making analytics as much part of the business as it … Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/537"}],"collection":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/comments?post=537"}],"version-history":[{"count":3,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/537\/revisions"}],"predecessor-version":[{"id":540,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/537\/revisions\/540"}],"wp:attachment":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/media?parent=537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/categories?post=537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/tags?post=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}