Predictive modelling is answering the vital question; what is the next most likely action (next best offer) for a prospect\/customer with a certain profile\/behaviour.<\/p>\n
2. Personalize your communication in all available channels.<\/strong><\/p>\n Dont\u00b4limit your personalization efforts to the web. Meet the customer with the right offer in the most appropriate channels. This might be on the phone, via direct mail or in an office as well as in any of your company\u00b4s digital channels.<\/p>\n 3. Automate in real time.<\/strong><\/p>\n Set up business rules that are triggered in real time. Based on the last relevant interaction with the customer\/prospect, a business rule decides what specific content or marketing to be triggered for the customer.<\/p>\n 4. Test and evaluate<\/strong><\/p>\n In the end it all comes down to the marketing skills and competence within your organization. Test different creative solutions and see what gives the best results. Even though your use of predictive modelling tells you what offer to make, it doesn\u00b4t tell you what the optimal creative solution is when making that offer. It is an iterative process; just make sure your are heading in the right direction.<\/p>\n <\/p>\n Two things are certain:<\/em><\/p>\n 1. You can increase retention and profitability by personalizing the communication with your customers and prospects.<\/p>\n 2. It is a journey: Develop your personalization efforts step by step and evaluate the results along the way to make sure that results are improving.\u00a0It is not a question of using all possibilities perfectly, it is a question of being ahead of competition.<\/p>\n You can download the Forrester report here<\/a> (Swedish, free) or here<\/a> (English, $499)<\/p>\n Andreas Franson,andreas[@]internetintelligence.se, +46 733 56 41 51<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" If you want to use personalization to differentiate your company towards your competitors, these are the keys: Predictive modelling – Multichannel – Automation – Testing\/analysis. Personalization can be defined on a large scale. A simple example is writing the recipients … Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/263"}],"collection":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/comments?post=263"}],"version-history":[{"count":10,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/263\/revisions"}],"predecessor-version":[{"id":414,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/263\/revisions\/414"}],"wp:attachment":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/media?parent=263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/categories?post=263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/tags?post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2013\/01\/Andreas-Franson-Internet-Intelligence-150x150.png\" "\\"Andreas")
<\/a><\/p>\n