{"id":194,"date":"2012-09-09T13:13:26","date_gmt":"2012-09-09T13:13:26","guid":{"rendered":"http:\/\/www.internetintelligence.se\/blogg\/?p=194"},"modified":"2012-09-09T13:25:00","modified_gmt":"2012-09-09T13:25:00","slug":"new-metrics-to-understand-mobile-web-usage","status":"publish","type":"post","link":"https:\/\/www.internetintelligence.se\/blogg\/new-metrics-to-understand-mobile-web-usage\/","title":{"rendered":"The new metrics to understand mobile web usage"},"content":{"rendered":"<p>Mobile is not just a smaller screen, it is also a different behavior due to the touchscreen. This in turn leads to new specific metrics for mobile.<\/p>\n<p>Looking at mobile analytics in any traditional web analytics tool gives you the mobile dimensions (such as &#8220;device&#8221;), but still only the traditional web metrics: pageviews, visits, duration, bounce rate etc.<\/p>\n<p><a href=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/09\/Sk\u00e4rmavbild-2012-09-09-kl.-15.03.15.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-197\" title=\"Mobile - standing, tilted\" src=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/09\/Sk\u00e4rmavbild-2012-09-09-kl.-15.03.15.png\" alt=\"\" width=\"261\" height=\"263\" srcset=\"https:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/09\/Sk\u00e4rmavbild-2012-09-09-kl.-15.03.15.png 261w, https:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/09\/Sk\u00e4rmavbild-2012-09-09-kl.-15.03.15-150x150.png 150w\" sizes=\"(max-width: 261px) 100vw, 261px\" \/><\/a><\/p>\n<p>The new mobile metrics are &#8220;in page&#8221;-metrics; <strong>zoom<\/strong>, <strong>tap<\/strong>, <strong>tilt<\/strong> and <strong>scroll<\/strong>. Combined with funnel analysis and forms analysis, these metrics helps understand what interaction\/lack of interaction that is combined with converting\/not converting on your mobile site. Should be of relevance to any developer of mobile browsing sites.<\/p>\n<p>Click Tale, specialized on in page analysis, has launched <a href=\"http:\/\/research.clicktale.com\/ClickTale-Mobile-Beta.html\" target=\"_blank\">Click Tale Mobile<\/a>\u00a0(public Beta), providing these mobile metrics.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile is not just a smaller screen, it is also a different behavior due to the touchscreen. This in turn leads to new specific metrics for mobile. Looking at mobile analytics in any traditional web analytics tool gives you the &hellip; <a href=\"https:\/\/www.internetintelligence.se\/blogg\/new-metrics-to-understand-mobile-web-usage\/\">Continue&nbsp;reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/194"}],"collection":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":10,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/194\/revisions"}],"predecessor-version":[{"id":205,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/194\/revisions\/205"}],"wp:attachment":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/categories?post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/tags?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}