{"id":123,"date":"2012-09-03T06:59:47","date_gmt":"2012-09-03T06:59:47","guid":{"rendered":"http:\/\/www.internetintelligence.se\/blogg\/?p=123"},"modified":"2012-09-03T07:27:46","modified_gmt":"2012-09-03T07:27:46","slug":"evaluate-marketing-investments-with-correlation-analysis","status":"publish","type":"post","link":"https:\/\/www.internetintelligence.se\/blogg\/evaluate-marketing-investments-with-correlation-analysis\/","title":{"rendered":"Evaluate marketing investments with correlation analysis"},"content":{"rendered":"<p>For many marketing activities there is no direct measurable connection between the marketing investment and the goal achievement or revenue derived from it.<\/p>\n<p>Internet Intelligence uses correlation analysis as a complement in measuring the effect of marketing spend over time.<\/p>\n<p>We also use correlation analysis to find the effect on revenue and goal achievement from social media engagement.<\/p>\n<p>As always; defining relevant goals is crucial, and the more relevance the goals have for the investment or activity you measure, the more relevant is the correlation we calculate.<\/p>\n<p><a href=\"http:\/\/www.internetintelligence.se\/contact.php\">Contact<\/a> Internet Intelligence to learn more about how we can help you with correlation analysis as a complement in evaluating your marketing activities.<\/p>\n<p><a href=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/09\/SME-Index-by-Revenue.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-126\" title=\"SME Index by Revenue\" src=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/09\/SME-Index-by-Revenue-1024x594.jpg\" alt=\"\" width=\"640\" height=\"371\" srcset=\"https:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/09\/SME-Index-by-Revenue-1024x594.jpg 1024w, https:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/09\/SME-Index-by-Revenue-300x174.jpg 300w, https:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/09\/SME-Index-by-Revenue.jpg 1140w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many marketing activities there is no direct measurable connection between the marketing investment and the goal achievement or revenue derived from it. Internet Intelligence uses correlation analysis as a complement in measuring the effect of marketing spend over time. &hellip; <a href=\"https:\/\/www.internetintelligence.se\/blogg\/evaluate-marketing-investments-with-correlation-analysis\/\">Continue&nbsp;reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/123"}],"collection":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/comments?post=123"}],"version-history":[{"count":5,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/123\/revisions"}],"predecessor-version":[{"id":125,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/123\/revisions\/125"}],"wp:attachment":[{"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/media?parent=123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/categories?post=123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/tags?post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}