{"id":672,"date":"2018-12-04T08:29:06","date_gmt":"2018-12-04T08:29:06","guid":{"rendered":"http:\/\/www.internetintelligence.se\/blogg\/?p=672"},"modified":"2018-12-04T08:38:33","modified_gmt":"2018-12-04T08:38:33","slug":"what-is-data","status":"publish","type":"post","link":"http:\/\/www.internetintelligence.se\/blogg\/what-is-data\/","title":{"rendered":"What is data?"},"content":{"rendered":"<p>The answer you get depends on the person you ask.<\/p>\n<p>For example, what is a human? Ask a biologist and the answer would be that humans are mammals. Ask a philosopher and the answer might be that humans are defined as the only being that is able to ask what a human is. Ask a surgeon and humans become flesh and bones in occasional need of repair.<\/p>\n<p>Now, what is data? A computer scientist might say that data is 1\u2019s and 0\u2019s, usually grouped into 8-bit chunks. An analyst would say that data is the input needed for the analysis. Ask a salesperson and the answer could be something like: \u201dI need data so I can prioritise the best leads\u201d.<\/p>\n<p>Everyone would be correct, but the value of the answer depends on the situation and the purpose of the question. As for data: In a business, with the purpose of making money, the most valuable answer comes from the salesperson. This is what data needs to mean and become. To get there you can process the bits and bytes and use whatever pieces of information and statistical models needed, but that\u2019s all just means to an end. If you don\u2019t understand what data means to the people working closest to the customers, then your 1\u2019s and 0\u2019s will stay just 1\u2019s and 0\u2019s. And that\u2019s like limiting humans to a chunk of atoms.<\/p>\n<div id=\"attachment_673\" style=\"width: 650px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2018\/12\/Ska\u0308rmavbild-2018-12-04-kl.-09.26.47.png\"><img aria-describedby=\"caption-attachment-673\" decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-673\" alt=\"What is data? The answer you get depends on the person you ask.\" src=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2018\/12\/Ska\u0308rmavbild-2018-12-04-kl.-09.26.47-1024x596.png\" width=\"640\" height=\"372\" srcset=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2018\/12\/Ska\u0308rmavbild-2018-12-04-kl.-09.26.47-1024x596.png 1024w, http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2018\/12\/Ska\u0308rmavbild-2018-12-04-kl.-09.26.47-300x174.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><p id=\"caption-attachment-673\" class=\"wp-caption-text\">What is data? The answer you get depends on the person you ask.<\/p><\/div>\n<p><strong>Andreas Franson,\u00a0\u00a0<\/strong>andreas[@]internetintelligence.se, +46 733 56 41 51<\/p>\n<p><a href=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2018\/11\/Ska\u0308rmavbild-2018-11-15-kl.-12.02.14.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-655\" alt=\"Andreas Franson\" src=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2018\/11\/Ska\u0308rmavbild-2018-11-15-kl.-12.02.14-300x283.png\" width=\"300\" height=\"283\" srcset=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2018\/11\/Ska\u0308rmavbild-2018-11-15-kl.-12.02.14-300x283.png 300w, http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2018\/11\/Ska\u0308rmavbild-2018-11-15-kl.-12.02.14-1024x967.png 1024w, http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2018\/11\/Ska\u0308rmavbild-2018-11-15-kl.-12.02.14.png 1478w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/funnelytics.io?ref=andreasfranson\" target=\"_BLANK\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/static.tapfiliate.com\/5bbf93a96ddad.jpg?a=40138-7436bf&#038;s=366008-51f19b\" border=\"0\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The answer you get depends on the person you ask. For example, what is a human? Ask a biologist and the answer would be that humans are mammals. Ask a philosopher and the answer might be that humans are defined &hellip; <a href=\"http:\/\/www.internetintelligence.se\/blogg\/what-is-data\/\">Continue&nbsp;reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[14,15],"_links":{"self":[{"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/672"}],"collection":[{"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/comments?post=672"}],"version-history":[{"count":3,"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/672\/revisions"}],"predecessor-version":[{"id":676,"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/672\/revisions\/676"}],"wp:attachment":[{"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/media?parent=672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/categories?post=672"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/tags?post=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}