{"id":105,"date":"2012-05-17T10:54:40","date_gmt":"2012-05-17T10:54:40","guid":{"rendered":"http:\/\/www.internetintelligence.se\/blogg\/?p=105"},"modified":"2012-05-17T10:55:41","modified_gmt":"2012-05-17T10:55:41","slug":"marketing-decision-support-for-happy-socks","status":"publish","type":"post","link":"http:\/\/www.internetintelligence.se\/blogg\/marketing-decision-support-for-happy-socks\/","title":{"rendered":"Marketing decision Support for Happy Socks"},"content":{"rendered":"<p>How much can you pay for your different marketing activities and still get a sufficient ROI, and which marketing channels are the most efficient? With\u00a0<a href=\"http:\/\/www.happysocks.com\/\" target=\"_blank\">Happy Socks<\/a>\u00a0increasingly focusing on the online sales channel, Internet Intelligence helps the company answering these question.<\/p>\n<p>&#8211; As responslibe for e-commerce, I need decision support that tells me which are the most valuable customers, and how I can recruit and retain them most efficiently. Marketing should never be a guesswork, and for instance the customers lifetime value is crucial information in order not to over- or underspend in your marketing, Says Lu\u00e1r Buso, responsible for E-Commerce at Happy Socks.<\/p>\n<p>Read more about\u00a0<a href=\"http:\/\/www.internetintelligence.se\/tjanster_lifetimevalue.html\" target=\"_blank\">Life Time Value<\/a>\u00a0calculations and\u00a0<a href=\"http:\/\/www.internetintelligence.se\/tjanster_kampanjuppfoljning.html\" target=\"_blank\">Campaign Tracking<\/a>.<\/p>\n<p><a href=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/05\/Happy-Socks.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-106\" title=\"Happy Socks\" src=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/05\/Happy-Socks.png\" alt=\"\" width=\"627\" height=\"337\" srcset=\"http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/05\/Happy-Socks.png 627w, http:\/\/www.internetintelligence.se\/blogg\/wp-content\/uploads\/2012\/05\/Happy-Socks-300x161.png 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How much can you pay for your different marketing activities and still get a sufficient ROI, and which marketing channels are the most efficient? With\u00a0Happy Socks\u00a0increasingly focusing on the online sales channel, Internet Intelligence helps the company answering these question. &hellip; <a href=\"http:\/\/www.internetintelligence.se\/blogg\/marketing-decision-support-for-happy-socks\/\">Continue&nbsp;reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/105"}],"collection":[{"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/comments?post=105"}],"version-history":[{"count":2,"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/105\/revisions"}],"predecessor-version":[{"id":108,"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/posts\/105\/revisions\/108"}],"wp:attachment":[{"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/media?parent=105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/categories?post=105"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.internetintelligence.se\/blogg\/wp-json\/wp\/v2\/tags?post=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}