New Senior Web Analyst at Internet Intelligence

We are very proud to introduce Tomas Magnusson as new Senior Web Analyst at Internet Intelligence. Tomas is most recently coming from a position as Web Analyst at Eniro, a leading search company in the Nordic Market. Tomas has wide experience from both the technical-, analytical- and business area of web analytics, and this broad competence will bring much benefit to Internet Intelligence and to our customers.

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The logic of Adobes Omniture aquisition

In October 2009 Adobe finalized it´s aquisition of Omniture. Below is the picture that explains how the two companies are suppost to supplement each other in achieving a more measurable web. By the words of Nicole Rawski:

"The ability to embed Omniture tracking capabilities within Adobe files will be extremely valuable to marketers, as they will finally have insight into how users interact with their websites and web properties. Measurement functionality will show interactions with the content (e.g., where people are abandoning within a PDF and what content is visible above the drop-off area), which will enable marketers to better optimize their efforts."

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E-mail marketing to increase more than Social media marketing in 2010
email_icons E-Marketer reports that almost 70% of the responding executives in a worldwide study, are planning to increase their spending on E-mail marketing in 2010. That puts E-mail marketing ahead of both Social Media and Search as the marketing tactic where most companies will increase spending this year. Read more here how Internet Intelligence can help you evaluate your E-mail campaigns.
 

All Google Analytics Apps for iPhone

Webanalysts.info has put together a list of all available iPhone Apps for Google Analytics. Eight different applications, all with different functionality.

google_analytics_apps_for_iphone Pocket GA, BAM Analytics, Analyze this!, Analytics Agent Free and Touchlytics. Five out of eight existing GA Apps for iPhone.
 

Gartner replaces BI with Advanced Analytics
In Gartners top 10 list for 2010, "Business Intelligence" has been replaced by "Advanced Analytics" as the second most important strategic technology for companies to take into consideration in their strategic planning. The meaning of Advanced Analytics is to "examine alternative outomes and scenarios before, during and after process implementation and execution". crossroad